A new language for modern luxury

Luxury has no single expression.

For Range Rover, we created a new global aesthetic designed to cross demographics, cultures and markets, rooted in the timeless codes of modern luxury, yet relevant to the world as it is today.

Using the power of Publicis Groupe and its wealth of data and local insight, we shaped a visual language that could remain unmistakably Range Rover while allowing for distinctive local expressions.

One global vision.
Many ways of belonging to it.

A new aesthetic for a truly global luxury brand.

Role
Executive Creative Direction, Concept and Global Visual Aesthetics.