My life is never still.
The M11, my boon companion.
As one, we create narratives.
This film portrays my honour of being invited by Rimowa to star one of my adventures in writing a visual letter.
Role
Creative Direction, Concept and Photography.
An exploration of desire and sensuality - a direct address of dress. The Spring/Summer 2022 Prada womenswear campaign collides actuality and fantasy, the physical and the cerebral. Through the season, the campaign evolves through a series of videos and photographic contributions devised by a series of emerging image-makers, each invited on set to interpret the collection, the campaign, and the mood of Prada.
Role
Creative Director at Ferdinando Verderi Studio
The challenge was to recalibrate the tone of voice adding modernity to a British Institution. Personally, a new way to approach Creative Strategy in order to build the foundation of the new Aston Martin branding playbook.
Aston Martin is the ultimate symbol of elegance.
It stands for the British charm, luxury, style, and drama in all its glory.
Every single car is a masterful homage to engineering that thrills and is carefully involved with a most distinct definition of graceful lines. It’s the epitome of the sports car steeped in history and British heritage that is not afraid to set the standards in the present and lead the future. It’s an automotive art where beauty and performance are united and elevated as a legend.
Aston Martin Personality
It has a charisma that can be noted without begging for the sake of it.
Aston Martin is a gentleman in essence: it’s elegant with maturity, handcrafted but modern and fierce.
It can assume different shapes, genres, voices and forms but always is defined by its charm.
An Aston Martin always makes eye contact.
When the driver provokes it, the Aston Martin knows how to dance and confidently hold the floor.
Aston Martin says a lot without saying a single word. Or, when it says, It does not garble words and always has something precise to say at the right time befitting the occasion. It’s straight-up good manners, a spot of politeness worthy of being preserved that does not sound old fashion.
Every Aston Martin is always well-presented and open-minded to explore the new.
Coming soon.
Taking theatre and cinema as mirrors of reality, for the the Fall Winter 2022 Prada men’s show by Miuccia Prada and Raf Simons, the Deposito of the Fondazione Prada is reimagined by AMO as a stage for action, a representation of a heightened actuality. Actors are interpreters of reality, employed to echo truth through their portrayals. The casting includes 10 globally-renown Hollywood stars: Thomas Brodie-Sangster, Asa Butterfield, Jeff Goldblum, Damson Idris, Kyle MacLachlan, Tom Mercier, Jaden Michael, Louis Partridge, Ashton Sanders and Filippo Scotti.
Role
Creative Director at Ferdinando Verderi Studio
Fashion meets Funcionality. Technology meets Style.
Ray-ban and Meta partnered to create their next generation of smart glasses. These two giant companies, leaders in their own markets, meeting to make something that hasn't been able to do before. A very stylish smart glasses that you want to wear throught the day with great functionalities: a camera that captures photos, videos and livestreams, and an audio system to hear music, talk hands-free and even interact with Meta's AI. A truly genuine product taking a category to the next level. Everything done just from your glasses. The Live from Your Eyes campaign was created to express the freedom that this product gives you to be in the moment while at the same time capturing your life mobile phone-free and hands-free, unscripted and unfiltered. On the art direction, we focused on the beauty, style and features of the smart glasses presenting them with an attractive storytelling and attitude portraying the essence of a fashion brand like Ray-ban, but also bringing the human emotion and expressions that Meta has in their DNA.
Role
Creative Director
Every AMG engine is built by hand from beginning to the end by a single craftsman. This is more than the purest and the most precise way to build a high-performance powertrain. It’s a gesture to put the soul within the heart of each car.
In honour of each engine that has already left the factory, you are facing one of only 200 limited edition wristbands made using the rubber tire debris that a Mercedes-AMG E 63 S turned into powder. And, with the same care of the engineers in in Affalterbach, we've turned that powder into this special smartwatch accessory.
A wristband made of AMG power.
And handcrafted by performance.
Role
Concept, Idea and Copywriting.
Mental illness is at critical levels in the UK but even though 1 in 4 people are suffering, 87% of them don’t feel comfortable speaking out. We wanted to do something about this, by helping to identify mental illness and showcase how important it is for people to open up about the things they’re feeling.
We also came up with documental series and an initiative in partnership with the Liverpool Football Club Foundation that trains sports coaches and community workers to spot mental health issues in kids in their communities.
Role
Creative Direction
A special-edition cans in a spectrum of skin colors to celebrate diversity.
Role
Concept, Idea, Copywriting and Lettering.
Martini is the first spirits brand to launch an AI-created campaign.
Agency AMV BBDO worked with AI tool Midjourney to create the work, which aims to visualise the tasting notes, ingredients, processes and flavours that come together in a bottle of Martini. Key words such as: botanicals, floral, petals, flowers, Artemisia and Roman Chamomile were fed into Midjourney to generate the images of nine different cocktails made with Martini, including the Martini Non Alcoholic Vibrante & Tonic, Martini Americano and cocktail of the moment, the Negroni Sbagliato. The assets will be used across social and digital platforms in markets globally.
"Martini has a rich history of iconic advertising, from their famous artist-commissioned, illustrated posters back in the 1930s through to Andy Warhol in the 1950s," commented João Paulo Testa, creative director at AMV BBDO, in a statement. “As the first spirits brand in the world to launch AI generated advertising, this step cements Martini's status as a cultural leader in the drinks advertising space.”
In the second phase, the proposal of a collaboration with Gucci for the SS23 elevated the work to a place that virtual models were starred wearing this fictional products around the social media, creating awareness and making the fans of both brands imagine how it would be in real life.
Role
Creative Direction
My journey in advertising was built following an authorial intent. Nourishing myself with new languages and aesthetics, my work navigates through copywriting, photography and art direction and is always interested in people.
In this way, between cars and iconic pieces from runways, I had the opportunity of telling stories of a nation, its culture and its nuances precisely in the year they were preparing for the watchful eye of the world.
The work aimed to reposition the country of Qatar across comms, pr, events and branding levels. As a result, leading the Creative Department in London and opening two new business units in Doha and Beirut, we delivered a Global Campaign across 52 markets with personalised assets, partnerships creating content on demand with world class footballers, reimagining the aesthetic of the film industry in the county, setting up a new image bank of updated photography and launching the Conde Nast Traveller special edition within 2 years.
From the senior leadership and my executive role to 3 months on the ground always with my camera ready to portray a new story, this experience was the most fascinating and challenging of my career.
Role
Global Creative Direction
In Brazil, Strava has 4.5 million active users. 40% from this base has the Mercedes-Benz consumer profile.
We set up a Mercedes-Benz squad of amateur athletes to beat the Strava top records. To hack it we just renamed their nicknames.
Every time a record was beaten, our name was in evidence on Strava feed. Also, we published a fashion editorial at GQ Magazine and on our social media channels showing the new squad.
Role
Concept, Idea and Copywriting.
Mercedes-AMG Father’s Day 2018.
Role
Concept, Idea, Copywriting and Film Direction.
Martini is one of the most recognisable brand in the world.
They were looking to use their celebration of 160 years for to show their refreshed brand platform. Style, design and self-expression are at the core of Martini. And these is expressed through a very playful and cheerful campaign were design and photography play a major role of the brand’s visual expression, shot by renowened fashion photographer Liz Collins injecting her craft at creating magnetic images. Martini is very confident of who they are and they want to show it in an unapologetic and mischief way and this is the result of that personality.
A celebration is only complete with a party, so we invited Dakota Johnson to invite everyone to taste the iconic Italian style in Milano at Arco de la Pace.
in the end, we created 160 posters to celebrate 160 years with style.
Role
Creative Direction
During a trip to London to receive my D&AD award I decided to do something for the first time in my life: I turned the camera button I like to shoot and I set out to make my first film.
A documentary about a community of artists that inspired me enough, Crafters.
Craftsmen who continue doing their ceramic art, typography, set design and arts in general using the same process with the hands of hundreds of years ago.
This wealth of thought and the way of them look at the world gave me the confidence to go back and look at all stages of the process alone. Shooting, footage, editing, mixing, color, photography and many other small tasks that grow when you have no idea how to do.
I spent that time finding out, making mistakes and giving me but above all learning. And this learning that I share with you.
For the second year in a row, Mercedes-Benz was the leader in sales in the Brazilian premium segment. To celebrate the achievement, we’ve created the "First comes first" campaign: A bumper ads series before Audi and BMW content on YouTube and long copy covers of the first issues of automobile magazines.
Role: Concept, Idea and Copy
Kids love to draw. Mainly where they shouldn't: sofas, walls, furniture. So, we gave them the opportunity to draw on something much cooler: on Mercedes-Benz.
Using the Happy Pen, that doesn’t scratch, doesn’t stain and goes out with water the kids and parents could explore their creativity.
The action was designed to activate dealerships, bringing more people to the point of sale and digging more business opportunities.
Role
Concept, Idea and Copywriting.
There are many myths and facts about F Nazca Saatchi & Saatchi.
We decided to have fun with it for the agency's new campaign.
Role
Concept, Idea and Copywriting.
Leica C is the brand’s first camera to ever feature Wi-Fi connectivity. In order to launch it in Brazil, we created its profile on Instagram featuring a new way to interact: allowing people to purchase the camera through one of its own photos.
Role
Concept, Idea, Copy, Photography, Editing and Film Direction
Category
Interactive and Social Media
Awards
São Paulo Creative Club, CCSP, 2014 (promo)
Wave Festival 2014, bronze (direct)
Wave Festival 2014, shortlist (promo)
What Instagram likes may be for you?
We invited Miami Ad School students to answer and practice their creativity.
Role
Concept, Idea and Copy.
Category
Interactive and Social Media
In the 90’s people has started turning the Havaianas soles upside down, creating one-colour flip flops that make the brand take off. To celebrate its 50 years, we decided to tell this story.
Role
Concept, Idea and Copy
Category
Film, Interactive, Social Media
Awards
Art Directors Club NY 2013, merit
New York Festivals 2013, shortlist
El Ojo de Iberoamerica 2012, bronze
Fiap 2013, finalist
10th Brazilian Graphic Biennial 2013, selected project
São Paulo Creative Club, CCSP 2013, shortlist