Two expressions. One unmistakable spirit.

For the launch of the new Cayenne Electric, we created two distinct visual aesthetics , designed to coexist with its hybrid counterpart while speaking to two different interpretations of contemporary luxury.

For the Electric, we introduced the New Creators: a more progressive, expressive generation shaping what comes next. Their world is defined by curiosity, culture and a confidence to move beyond convention.

For the Hybrid, we celebrated the Proud Patrons: those who have shaped their own definition of luxury over time. More elegant, assured and timeless, their relationship with Porsche is one of appreciation, discernment and heritage.

Two attitudes.
Two audiences.
One Porsche Cayenne.

Role
Executive Creative Direction, Concept and Visual Aesthetics.