My life is never still.
The M11, my boon companion.
Together, we craft stories.
This film captures the honour of being invited by RIMOWA to star in one of my journeys, transforming it into a visual letter.
Role
Creative Direction, Concept and Photography.
An exploration of desire and sensuality - a direct address of dress. The Spring/Summer 2022 Prada womenswear campaign collides actuality and fantasy, the physical and the cerebral. Through the season, the campaign evolves through a series of videos and photographic contributions devised by a series of emerging image-makers, each invited on set to interpret the collection, the campaign, and the mood of Prada.
Role
Creative Director at Ferdinando Verderi Studio
The challenge was to recalibrate the tone of voice, infusing modernity into a British institution. It was, for me, a fresh approach to Creative Strategy—laying the groundwork for the new Aston Martin branding playbook.
Aston Martin is the ultimate symbol of elegance.
It embodies British charm, luxury, style, and drama in all their glory. Every car is a masterstroke of engineering that excites and captivates, with lines that speak the language of grace. It is the epitome of the sports car—steeped in history and British heritage—unafraid to set the standards in the present and lead into the future. It’s automotive artistry, where beauty and performance come together and elevate one another, becoming legend.
Aston Martin Personality
Aston Martin possesses a charisma that is unmistakable, yet never forces the issue.
At its core, it is the quintessential gentleman—elegant in its maturity, handcrafted yet modern, and unflinchingly bold.
It can adopt many forms, voices, and expressions, but it is always defined by its undeniable charm.
An Aston Martin always makes eye contact.
When the driver provokes it, the Aston Martin knows how to respond, commanding the road with effortless grace and unshakable confidence.
Aston Martin speaks volumes without uttering a single word. And when it does speak, it never stumbles—it always says precisely what’s needed, at the perfect moment, with impeccable timing. It’s the very definition of good manners, a touch of politeness that’s never old-fashioned but timeless.
Every Aston Martin is impeccably presented and open-minded, ready to explore the possibilities of the future.
MARTINI is an iconic brand with over 150 years of craftsmanship, style, a spirit of adventure, and unmistakable Italian boldness.
In 2022, I was appointed Global Creative Director to lead a transformation from within.
This project is the outcome of two years of collaborative work between the BBDO offices in London and New York, reimagining how to refresh the brand's perception across global markets—from bottle design to social media.
Role: Global Creative Director
Taking theatre and cinema as mirrors of reality, for the the Fall Winter 2022 Prada men’s show by Miuccia Prada and Raf Simons, the Deposito of the Fondazione Prada is reimagined by AMO as a stage for action, a representation of a heightened actuality. Actors are interpreters of reality, employed to echo truth through their portrayals. The casting includes 10 globally-renown Hollywood stars: Thomas Brodie-Sangster, Asa Butterfield, Jeff Goldblum, Damson Idris, Kyle MacLachlan, Tom Mercier, Jaden Michael, Louis Partridge, Ashton Sanders and Filippo Scotti.
Role
Creative Director at Ferdinando Verderi Studio
Fashion meets Functionality. Technology meets Style.
Ray-Ban and Meta have teamed up to create the next generation of smart glasses. These two iconic brands, each a leader in their respective fields, have come together to produce something truly groundbreaking—an extraordinarily stylish pair of smart glasses that you’ll want to wear all day, every day.
Packed with impressive features, the glasses offer a camera that captures photos, videos, and livestreams, as well as an audio system for music, hands-free calls, and even interaction with Meta's AI. It's a genuine leap forward, taking a whole category of products to new heights—all controlled seamlessly through your glasses.
The Live from Your Eyes campaign was created to highlight the sense of freedom this product provides—allowing you to be fully present in the moment while capturing life without the need for a mobile phone or hands-on interaction. It’s unscripted, unfiltered, and entirely hands-free.
In terms of art direction, we placed a strong emphasis on showcasing the elegance, style, and cutting-edge features of these smart glasses. We crafted an engaging narrative that blends the timeless appeal of Ray-Ban’s fashion legacy with the human emotion and expression that is at the heart of Meta’s DNA.
The result? A truly captivating campaign that speaks to both style and substance.
Role
Global Creative Director
Every AMG engine is built by hand from beginning to the end by a single craftsman. This is more than the purest and the most precise way to build a high-performance powertrain. It’s a gesture to put the soul within the heart of each car.
In honour of each engine that has already left the factory, you are facing one of only 200 limited edition wristbands made using the rubber tire debris that a Mercedes-AMG E 63 S turned into powder. And, with the same care of the engineers in in Affalterbach, we've turned that powder into this special smartwatch accessory.
A wristband made of AMG power.
And handcrafted by performance.
Role
Creative Direction, Concept, Idea and Art Direction.
Mental illness is at critical levels in the UK but even though 1 in 4 people are suffering, 87% of them don’t feel comfortable speaking out. We wanted to do something about this, by helping to identify mental illness and showcase how important it is for people to open up about the things they’re feeling.
We also came up with documental series and an initiative in partnership with the Liverpool Football Club Foundation that trains sports coaches and community workers to spot mental health issues in kids in their communities.
Role
Creative Direction
A special-edition cans in a spectrum of skin colors to celebrate diversity.
Role
Concept, Idea, Copywriting and Lettering.
Martini is the first spirits brand to launch an AI-created campaign.
Agency AMV BBDO worked with AI tool Midjourney to create the work, which aims to visualise the tasting notes, ingredients, processes and flavours that come together in a bottle of Martini. Key words such as: botanicals, floral, petals, flowers, Artemisia and Roman Chamomile were fed into Midjourney to generate the images of nine different cocktails made with Martini, including the Martini Non Alcoholic Vibrante & Tonic, Martini Americano and cocktail of the moment, the Negroni Sbagliato. The assets will be used across social and digital platforms in markets globally.
"Martini has a rich history of iconic advertising, from their famous artist-commissioned, illustrated posters back in the 1930s through to Andy Warhol in the 1950s," commented João Paulo Testa, creative director at AMV BBDO, in a statement. “As the first spirits brand in the world to launch AI generated advertising, this step cements Martini's status as a cultural leader in the drinks advertising space.”
In the second phase, the proposal of a collaboration with Gucci for the SS23 elevated the work to a place that virtual models were starred wearing this fictional products around the social media, creating awareness and making the fans of both brands imagine how it would be in real life.
Role
Creative Direction
My journey in advertising has been shaped by a clear authorial intent. Immersing myself in diverse languages and aesthetics, my work spans across copywriting, photography, and art direction, with a consistent focus on people and their stories.
In this context, amid the world of luxury cars and iconic runway pieces, I had the privilege of telling the story of a nation—its culture and its subtleties—precisely at the moment it was preparing to stand under the global spotlight.
The project sought to reposition Qatar across communications, PR, events, and branding. In leading the Creative Department in London and opening new business units in both Doha and Beirut, we delivered a Global Campaign across 52 markets, creating bespoke assets and partnerships, all while generating on-demand content featuring world-class footballers. We reimagined the visual language of the film industry in the region, curated a new image bank with updated photography, and launched a special edition of Condé Nast Traveller—all within a two-year period.
From my senior leadership role to three months spent on the ground, camera always in hand to capture fresh stories, this experience stands as the most fascinating and challenging of my career.
Role: Global Creative Director
In Brazil, Strava boasts 4.5 million active users, with 40% of this user base aligning with the Mercedes-Benz consumer profile.
To take advantage of this, we assembled a squad of amateur athletes under the Mercedes-Benz banner, with the aim of smashing Strava’s top records. Our strategy was simple – we simply renamed their profiles.
Each time a record was broken, our name was highlighted on the Strava feed. We also ran a fashion editorial in GQ magazine, alongside a campaign across our social media channels, showcasing the new squad and their achievements.
Role
Concept, Idea and Copywriting.
Mercedes-AMG Father’s Day 2018.
Role
Concept, Idea, Copywriting and Film Direction.
Martini is one of the most recognisable brands in the world.
To mark their 160th anniversary, Martini sought to showcase their refreshed brand platform. At the heart of Martini lies style, design, and self-expression—values that are beautifully captured in this playful, upbeat campaign, where design and photography take centre stage in the brand's visual identity. Shot by the renowned fashion photographer Liz Collins, the campaign is infused with her expert eye for creating captivating, magnetic imagery.
Martini exudes confidence in who they are, and they’re eager to display it in an unapologetically bold and mischievous way—this campaign is the perfect embodiment of that spirit.
What’s a celebration without a party? To truly mark the occasion, we invited Dakota Johnson to host an exclusive gathering in Milan at the iconic Arco della Pace, inviting everyone to savour the essence of Italian style.
In the end, we created 160 posters, each one a tribute to 160 years of Martini—celebrated in style.
Role
Global Creative Director
During a trip to London to collect my D&AD award, I decided to do something for the very first time in my life: I picked up the camera I usually use for shooting and set out to make my first film.
It’s a documentary about a community of artists who inspired me deeply—Crafters. These are artisans who continue to practice their craft, whether it's ceramics, typography, set design, or various other forms of art, all using techniques passed down through generations, centuries old.
The richness of their creativity and the unique way they view the world gave me the confidence to take a leap and embrace every stage of the process on my own. From shooting and gathering footage to editing, sound mixing, colour grading, photography, and countless other tasks that seem to multiply when you’re unsure of what you’re doing.
I spent that time figuring things out, making mistakes, and pushing myself, but above all, I was learning. And it’s this journey of learning that I now share with you.
For the second year in a row, Mercedes-Benz was the leader in sales in the Brazilian premium segment. To celebrate the achievement, we’ve created the "First comes first" campaign: A bumper ads series before Audi and BMW content on YouTube and long copy covers of the first issues of automobile magazines.
Role: Concept, Idea and Copy
Kids love to draw. Mainly where they shouldn't: sofas, walls, furniture. So, we gave them the opportunity to draw on something much cooler: on Mercedes-Benz.
Using the Happy Pen, that doesn’t scratch, doesn’t stain and goes out with water the kids and parents could explore their creativity.
The action was designed to activate dealerships, bringing more people to the point of sale and digging more business opportunities.
Role
Concept, Idea and Copywriting.
There are many myths and facts about F Nazca Saatchi & Saatchi.
We decided to have fun with it for the agency's new campaign.
Role
Concept, Idea and Copywriting.
Leica C is the brand’s first camera to ever feature Wi-Fi connectivity. In order to launch it in Brazil, we created its profile on Instagram featuring a new way to interact: allowing people to purchase the camera through one of its own photos.
Role
Concept, Idea, Copy, Photography, Editing and Film Direction
Category
Interactive and Social Media
Awards
São Paulo Creative Club, CCSP, 2014 (promo)
Wave Festival 2014, bronze (direct)
Wave Festival 2014, shortlist (promo)
What Instagram likes may be for you?
We invited Miami Ad School students to answer and practice their creativity.
Role
Concept, Idea and Copy.
Category
Interactive and Social Media
In the 90’s people has started turning the Havaianas soles upside down, creating one-colour flip flops that make the brand take off. To celebrate its 50 years, we decided to tell this story.
Role
Concept, Idea and Copy
Category
Film, Interactive, Social Media
Awards
Art Directors Club NY 2013, merit
New York Festivals 2013, shortlist
El Ojo de Iberoamerica 2012, bronze
Fiap 2013, finalist
10th Brazilian Graphic Biennial 2013, selected project
São Paulo Creative Club, CCSP 2013, shortlist
