JP

JP

Global Executive Creative Director

Publicis Groupe UK
since 2025

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Abbot Mead Vickers BBDO (2022/2025)
Prada Group (2021/2022)
Aston Martin (2020/2021)
Fallon London (2019/2020)
F/Nazca Saatchi&Saatchi (2012/2019)
AlmapBBDO (2005/2012)

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Over the past 20 years, JP has shaped an award-winning career crafting brands for some of the world’s most renowned industry leaders.

In 2018, he led the Brazilian business unit for Mercedes-Benz AMG at Saatchi & Saatchi before joining Fallon in London to oversee UK and European markets. By the age of 33, JP had already reimagined Aston Martin’s heritage and collaborated with the Prada Group.

Most recently, he was at Abbott Mead Vickers BBDO, leading teams across the EMEA region and spearheading the establishment of new local operations.

In 2025, he joined Publicis Groupe UK overseeing Beiersdorf’s global portfolio and steering integrated creative strategies for its world-class brands.

A strong academic foundation underpins JP’s passion and expertise. He completed studies in Creative Leadership at the Royal College of Art, following his graduation in Advertising, Marketing, and Film in his native São Paulo, Brazil.

A truly global citizen, JP is not only one of the most awarded creatives of his generation but also an avid racing driver and road cycling enthusiast.

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jptestta@gmail.com

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Honours and Awards

2018 Merit - Client: Skol (AbInbev), "Skolors", The One Show, Art Directors Club NYC, Direct Marketing.
2018 Merit - Client: Skol (AbInbev), "Skolors", The One Show, Art Directors Club NYC, Social Influencer.

2017 Silver - Client: Skol (AbInbev), "Skolors", Creative Club of São Paulo, Film.
2017 Silver - Client: Skol (AbInbev), "Skolors", Creative Club of São Paulo, Copywriting.
2017 Bronze - Client: Skol (AbInbev), "Skolors", Creative Club of São Paulo, Photography.
2017 Bronze - Client: Skol (AbInbev), "Skolors", Creative Club of São Paulo, Photography.
2017 Bronze - Client: Skol (AbInbev), "Skolors", Creative Club of São Paulo, Photography.
2017 in Book - Client: Skol (AbInbev), "Skolors", Creative Club of São Paulo, Film.
2017 in Book - Client: Skol (AbInbev), "Skolors", Creative Club of São Paulo, Original Soundtrack.

2016 Woody Pencil - Client: Miami Ad School / ESPM, "Double Tap Ads", D&AD
2016 Jury Member - Cannes Young Lions Brazil Programme, Film Category.
2016 Jury Member - Cannes Young Lions Brazil Programme, Cyber Category.
2016 Became Board Member of the Committee of Young Entrepreneurs, Industries Federation of São Paulo, FIESP.

2015 Speaker - Industries Federation of São Paulo, FIESP, Annual Congress "Overcoming the knowledge". 
2015 Speaker - 38th Communication Week FAAP University "Creativity S.A."

2014 Silver - Client: Leica, "Leica C on Instagram" Creative Club of São Paulo
2014 Finalist - Client: Leica, "Leica C on Instagram" Creative Club of São Paulo
2014 Jury Member - FAAP Creative Lions
2014 Bronze - Client: Leica, "Leica C on Instagram" Wave Festival
2014 Shortlist - Client: Leica, "Leica C on Instagram" Wave Festival

2013 Gold - Client: Volkswagen, "Amarok Automatic Website" Creative Club of São Paulo
2013 Finalist - Client: Volkswagen, "Amarok Automatic Banner" Creative Club of São Paulo
2013 Finalist - Client: Alpargatas, "Clouds - Havaianas 50 anos" Creative Club of São Paulo
2013 Cannes Young Lions Cyber Competitor - 5th place
2013 Cannes Young Lions Brazil Winner
2013 Grand Prix - Client: Volkswagen, "Amarok Automatic", Prêmio Abril de Publicidade
2013 Jury Member - FAAP Creative Lions
2013 Shortlist - Client: Volkswagen, "Amarok Automatic Site", New York Festivals
2013 Shortlist - Client: Alpargatas, "Clouds - Havaianas 50 anos ", New York Festivals
2013 Shortlist - Client: Volkswagen, "Amarok Automatic Banner, New York Festivals
2013 Finalist - Client: Volkswagen, "Amarok Automatic Banner", One Show Interactive
2013 Merit - Client: Alpargatas, "Clouds - Havaianas 50 anos ", Art Directors Club NY
2013 Silver - Client: Volkswagen, "Amarok Automatic Banner", FIAP
2013 Bronze - Client: Volkswagen, "Amarok Automatic Site", FIAP
2013 Finalist - Client: Alpargatas, "Clouds - Havaianas 50 anos ", FIAP
2013 Selected Project - Client: Volkswagen, "Amarok Automatic Site", 10th Graphic Design Biennial
2013 Selected Project - Client: Alpargatas, "Havaianas 50 Years", 10th Graphic Design Biennial
2013 Shortlist - Client: GE, "GE Gallery", 10th Brazilian Graphic Design Biennial
2013 Shortlist - Client: Google, "Free Wifi", 10th Brazilian Graphic Design Biennial

2012 Gold - Client: Volkswagen, "Automatic Website", El Ojo de Iberoamerica, Argentina.
2012 Gold - Client: Volkswagen, "Automatic Banner", El Ojo de Iberoamerica, Argentina.
2012 Bronze - Client: Havaianas, "50 Years", El Ojo de Iberoamerica, Argentina.
2012 Shortlist - Client: Volkswagen, "Kessy", El Ojo de Iberoamerica, Argentina.
2012 Best Use of Outdoor - Client: GE, "Galeria GE", Prêmio MaxiMídia, Brazil
2012 Shortlist – Client: Volkswagen, “Automatic Website”, Cannes Lions, France
2012 Site of the Day – Client: Volkswagen, “Automatic Website”, FWA, UK.
2012 Jury Member - FAAP Creative Lions
2012 Grand Prix – Client: Volkswagen, “Kessy”, Prêmio Abril de Publicidade, Brazil
2012 Finalist - Cannes Young Lions Brazil.
2012 Finalist - Client: Audi, "Axle", Prêmio Abril de Publicidade, Brazil
2012 Finalist - Client: Volkswagen, "Kessy", Prêmio Abril de Publicidade, Brazil
2012 Finalist - Cannes Young Lions Brazil
2012 Silver - Client: Volkswagen, “Kessy”, Wave Festival, Brazil
2012 Silver - Client: Volkswagen, “Kessy”, FIAP, USA
2012 Bronze - Client: Audi, “Axle”, Wave Festival, Brazil
2012 Shortlist - Client: Audi, “Axle”, FIAP, USA
2012 Shortlist - Client: Volkswagen, "iAD Park Assist", Wave Festival, Brazil

2011 Bronze – Client: Audi, “Axle”, El Ojo de Iberoamerica, Argentina
2011 Bronze – Client: Audi, “Axle”, Ads of the World, USA

2010 Bronze - Client: Greenpeace, “Greentube”, FIAP, Argentina
2010 Silver – Client: Greenpeace, “Greentube”, D&AD, London
2010 InBooked – Client: Greenpeace, “Greentube”, D&AD, London
2010 Shortlist – Client: Greenpeace, “Greentube”, Cannes Lions, France
2010 Silver – Client: Volkswagen, “Online Rapel”, Creative Club of São Paulo, Brazil
2010 Finalist – Client: Volkswagen, “Online Rapel”, Prêmio Abril de Publicidade, Brazil

2009 Finalist - Client: Volkswagen, “Polo Genius”, Prêmio Abril de Publicidade, Brazil