Mental illness is at critical levels in the UK but even though 1 in 4 people are suffering, 87% of them don’t feel comfortable speaking out. We wanted to do something about this, by helping to identify mental illness and showcase how important it is for people to open up about the things they’re feeling.

We also came up with documental series and an initiative in partnership with the Liverpool Football Club Foundation that trains sports coaches and community workers to spot mental health issues in kids in their communities.

Role
Creative Direction