MARTINI is an iconic brand with over 150 years of craftsmanship, style, a spirit of adventure, and unmistakable Italian boldness.

In 2022, I was appointed Global Creative Director to lead a transformation from within.

This project is the outcome of two years of collaborative work between the BBDO offices in London and New York, reimagining how to refresh the brand's perception across global markets—from bottle design to social media.

Role: Global Creative Director