Fashion meets Functionality. Technology meets Style.

Ray-Ban and Meta have teamed up to create the next generation of smart glasses. These two iconic brands, each a leader in their respective fields, have come together to produce something truly groundbreaking—an extraordinarily stylish pair of smart glasses that you’ll want to wear all day, every day.

Packed with impressive features, the glasses offer a camera that captures photos, videos, and livestreams, as well as an audio system for music, hands-free calls, and even interaction with Meta's AI. It's a genuine leap forward, taking a whole category of products to new heights—all controlled seamlessly through your glasses.

The Live from Your Eyes campaign was created to highlight the sense of freedom this product provides—allowing you to be fully present in the moment while capturing life without the need for a mobile phone or hands-on interaction. It’s unscripted, unfiltered, and entirely hands-free.

In terms of art direction, we placed a strong emphasis on showcasing the elegance, style, and cutting-edge features of these smart glasses. We crafted an engaging narrative that blends the timeless appeal of Ray-Ban’s fashion legacy with the human emotion and expression that is at the heart of Meta’s DNA.

The result? A truly captivating campaign that speaks to both style and substance.

Role
Global Creative Director