Every AMG engine is built by hand from beginning to the end by a single craftsman. This is more than the purest and the most precise way to build a high-performance powertrain. It’s a gesture to put the soul within the heart of each car.

In honour of each engine that has already left the factory, you are facing one of only 200 limited edition wristbands made using the rubber tire debris that a Mercedes-AMG E 63 S turned into powder. And, with the same care of the engineers in in Affalterbach, we've turned that powder into this special smartwatch accessory.

A wristband made of AMG power.
And handcrafted by performance.

Role
Creative Direction, Concept, Idea and Art Direction.