Leica C is the brand’s first camera to ever feature Wi-Fi connectivity. In order to launch it in Brazil, we created its profile on Instagram featuring a new way to interact: allowing people to purchase the camera through one of its own photos.

Role
Concept, Idea, Copy, Photography, Editing and Film Direction

Category
Interactive and Social Media

Awards
São Paulo Creative Club, CCSP, 2014 (promo)
Wave Festival 2014, bronze (direct)
Wave Festival 2014, shortlist (promo)