In the 90’s people has started turning the Havaianas soles upside down, creating one-colour flip flops that make the brand take off. To celebrate its 50 years, we decided to tell this story.

Role
Concept, Idea and Copy

Category
Film, Interactive, Social Media

Awards
Art Directors Club NY 2013, merit
New York Festivals 2013, shortlist
El Ojo de Iberoamerica 2012, bronze
Fiap 2013, finalist
10th Brazilian Graphic Biennial 2013, selected project
São Paulo Creative Club, CCSP 2013, shortlist