Kids love to draw. Mainly where they shouldn't: sofas, walls, furniture. So, we gave them the opportunity to draw on something much cooler: on Mercedes-Benz.

Using the Happy Pen, that doesn’t scratch, doesn’t  stain and goes out with water the kids and parents could explore their creativity.

The action was designed to activate dealerships, bringing more people to the point of sale and digging more business opportunities.

Role
Concept, Idea and Copywriting.