Martini is one of the most recognisable brands in the world.

To mark their 160th anniversary, Martini sought to showcase their refreshed brand platform. At the heart of Martini lies style, design, and self-expression—values that are beautifully captured in this playful, upbeat campaign, where design and photography take centre stage in the brand's visual identity. Shot by the renowned fashion photographer Liz Collins, the campaign is infused with her expert eye for creating captivating, magnetic imagery.

Martini exudes confidence in who they are, and they’re eager to display it in an unapologetically bold and mischievous way—this campaign is the perfect embodiment of that spirit.

What’s a celebration without a party? To truly mark the occasion, we invited Dakota Johnson to host an exclusive gathering in Milan at the iconic Arco della Pace, inviting everyone to savour the essence of Italian style.

In the end, we created 160 posters, each one a tribute to 160 years of Martini—celebrated in style.

Role
Global Creative Director